Borderlands 3 Case Study

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AAA LAUNCH CAMPAIGN

A community-driven campaign that honored the core and brought new fans along for the ride.

APPROACH

The media buy was a proud mullet. all business in the front – hardworking mix of targeted digital and curated offline – and glorious party in the back with one of a kind executions.

Standouts included a massive and multifaceted SDCC activation (14K attendees), online cosplay series (2.3M video views), custom AR lenses on SNAP and integrations on Draftkings and Twitch.

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RESULTS

A new legions of fan captured by the campaign helped BL3 break pre-order records and propel it to over 8M unity by end of year.

SERVICES: Media strategy, planning and execution, digital banners, event creative, event buildout, event management, lens creative and production