We created an over-the-top, Instagram-friendly art museum at San Diego Comic Con to celebrate the launch of Borderlands 3 – the biggest video game activation that year, with a line around the block all weekend long.
Borderlands 3 Museum of Mayhem
2K
Comic Con Installation
In addition to art and artifacts, the interactive museum had an on-site sculptor, an AR photo op, a homicidal string quartet, a cosplay contest, a barber shop for head shaves, a livestreaming stage for Nerdist… and of course, everyone exited through a real gift shop.
